Despite the fact that Monster recently announced a divorce with its former flagship partnership, Beats by Dr. Dre, the company is giving us no reason to believe it’s slowing down. In fact, with a number of new deals sitting on the table, it looks as if the company will be diving into a whole new lineup with the coming year, rebranding itself from the ground-up with the help of a few new producers and celebrities. So what’s new from the formerly hi-fi cable company?
To start with, it looks as if Monster will be offering six new colors of its Beats by Dr. Dre Studio Headphones. For those not in the know, that’s the upper-crust end of the Beats line-up, the sort of on-ear experience and look that only $300 could buy. In terms of raw color, we’re a bit underwhelmed by the new offerings: There’s nothing too flashy to be found in the announced lineup, with a royal blue, pumpkin orange, liquid purple, soft white, and flat pink arriving in stores soon. Still, we suppose it’s an improvement over the basic black, white and red formerly offered by the company.
In other news, we’re expecting the collaboration piece Diamond Tears by J.Y. Park to hit the stores soon, bringing along an undeniably flashy and chic appearance, as well as a $279.95 price tag. We’re not usually fans of this kind of bling (we remember particularly hating the Heartbeats by Lady Gag) but we do have to admit the new on-ears look promising. For those not familiar with J.Y. Park, he happens to be one of the best-selling producers, arrangers and artists in Asia, and the only beat maker to crossover from that market into the US. His stylish and fluid musical concepts are exemplified in the new pair of cans, which we can only assume offer a truly mind-blowing level of sound quality and performance.
Lastly, it looks as if we’ll be able to acquire a set of Nick Cannon’s collaboration pieces with Monster staring sometime in the first quarter. Of course, we’re talking about the company’s NTune on-ear headphones—which come with a markedly Klingon-chic look if you ask us—as well as a set of in-ear headphones dubbed “Nergy.” By the way Monster is marketing the lineup, we’re guessing the headphones will be a more middle-ground set than previous offerings where sound quality is concerned. By that we don’t mean that the headphones are going to suck: Rather, Monster seems to have reduced the bass a bit and upped the mids with Mr. Cannon’s headphones, creating a more universally appealing listening experience. Either way, you can snag the NTune on-ears for about $129.99 and the Nergy in-ears for around $69.95.



